Throughout my first three years as an advertising student, i was asked many times to come up with a creative strategy for a brand.
We were sometimes asked to present our work in front of the brand representatives, as a competiton with the rest of the students
Those real life conditions made me fall in love with copyrighting and creative conception. I also happened to reach the final round on a couple of occasions : )
PARCO CYCLE
Asked us what they should do to launch their crowdfunding campaign and create a community around their brand.
Here is what we came up with.
Avant tout l'analyse
L’avantage concurrentiel de Parco Cycle ?
La simplicté.
Competitive advantage ?
Simplity.
Le frein ? Purchase barrier ?
Le biais de la complexité.
Complexity bias.
WE OFTEN LIKE THINK SIMPLE THINGS ARE NOT GOOD ENOUGH.
Ensuite la créa
L’axe créatif ?
Prouve that simpler can be better.
LESS IS MORE.
Print…
UGC
Asked us how to stand out from streaming services and other cinemas thanks to UGC Cinemas’ unlimited cards and immersive experience.
Here is what we came up with.
The goal ?
Bring real cinema back.
La créa
SPOTICAR
Asked us how to make second hand car an prioritised purshase choice.
Here is what we came up with
.
Le frein ? Purchase barrier ?
We don’t trust second hand purchases.
The goal ?
Prouve all second hand offers are not worth the same.
Dissocier la marque de la second main entre partiuliers.
La créa
Toutes les occasions ne se valent pas.
Trust us, not Jean-Pierre.
13POURCENT
Asked us to convince accountants that a CSR report-writing tool can be profitable for their practice
Here is what we came up with.
Le frein ? Purchase barrier ?
People see CSR and profitability as opposites
The goal ?
Prouve CSR is an economic stake for accountants annnnd their clients
13% of your activity optimisation is at stake to be precise
.
La créa
Tell people how caring about their environmental impact and other CSR pillars can be profitable.
money talks.
Pour convaincre que notre produit est rentable, quel meilleur moyen de faire passer le message qu’en l’imprimant sur des billets ?
TINDER
Asked us to imagine with the influence campaign that will have their name on every lips again.
Here is what we came up with
Who to call ?
Who best to work with than one off the biggest influenceur in the world.
Her audience, young adults between 18 and 34 years old (espacially 25-34), is perfectly aligned with our target audience.
.
Why her ? Pourquoi elle ?
She know how to make the world look. Elle sait faire parler.
When her cumcumber cutting skill make scandal, she know how to turn into a buzz that will land her commercial collaborations.
La créa
Now for the big idea : let’s not only work with the person but also with the brand.
Tant qu’on la tiens, pourquoi pas aussi collaborer avec sa marque ?
818 Tequila to the front please
.
On connait tous le 911, découvrez le 818
An emergency number meant for when you’re a little tipsy and want to call your ex..
.
Une vidéo de lancement
A launch video… staring kendall jenner obvi : )
